With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
Organizations across industries face the same challenge: meeting customer expectations while improving efficiency. This customer story highlights how Pets at Home used Copilot agents to achieve both. Read the story to see how agents made an impact and contact RCITMS to discuss how they can work in your business.
What is Pets at Home's approach to AI?
Pets at Home is integrating AI to enhance the customer experience by unifying data across its various operations, including retail, veterinary practices, and grooming services. The company has created a platform in Azure that connects these areas, allowing for better insights and recommendations. By using AI, Pets at Home aims to save time for its veterinary staff on administrative tasks, enabling them to focus more on patient care.
How does Pets at Home utilize Copilot Studio?
Pets at Home uses Microsoft Copilot Studio to develop AI agents that assist in various business areas, including fraud detection. The company has created an agent that helps the retail fraud detection team analyze transaction data more efficiently, identifying patterns and anomalies. This allows the team to respond more effectively to potential fraud cases, ultimately improving operational efficiency.
What data does Pets at Home leverage for AI?
Pets at Home has access to data from approximately 8 million customers and 10 million pets through its Pets Club loyalty program. This data is utilized to generate machine learning and AI-driven recommendations for next best actions, helping staff provide tailored advice to customers based on their pets' needs and purchasing behaviors.

With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
published by RCITMS
RCITMS is Minority and Veteran Owned Cloud and Managed Services provider. Managed Service providers have become a commodity recently, but RCITMS takes pride in providing a total customer solution separating ourselves from other competitors.
IT Managed Services
We perform up/down device monitoring, asset management for in-scope monitored devices, and escalation for your IT. You perform all day-to-day management of services.
We co-manage with you, acting as an extension to your IT team to assist with issues. Our Network Operations Center (NOC) does infrastructure monitoring, alerting, first attempt at resolution through our standard deployed tools’ functionality, and escalation to your IT or Tier-1 escalations to your Internet Service Provider(s).
Thoroughly Understand Your Business Strategically Plan Your IT based on our mutual understanding.
Provide Proactive Support and Management That Prevents Issues.
React Quickly and Effectively When Issues Do Arise.
Delivering 100% satisfaction-guaranteed results or keep working until we get it right.
These centralized services provide proactive monitoring, and maintenance of your entire IT environment. Remote management and alerting allows us to keep your business humming along. In fact, we hope we are so transparent on your organization that you forget that we are even there.
We perform monitoring and alert escalations and other managed services activities such as break/fix, maintenance patching, and performance/capacity tuning. Services also include asset, incident, change, problem, knowledge, and major incident management.
IT Managed Services
- Remote Management and Monitoring
- On-site Support
- Patch Management
- Data Protection
- Network Security